marketing in traffic by brian branca » seo http://brianbranca.com Interactive Marketing & Ecommerce Strategy Sat, 28 Mar 2009 20:11:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 5 Things I’m Sure Your Clients are Thinking or Doing http://brianbranca.com/2009/02/5-things-im-sure-your-clients-are-thinking-or-doing/ http://brianbranca.com/2009/02/5-things-im-sure-your-clients-are-thinking-or-doing/#comments Fri, 06 Feb 2009 18:37:11 +0000 brian http://brianbranca.com/?p=319 While my main focus here is online retailers, I would venture to guess there are similarities for all online advertisers.  As always, there are exceptions to the rule, but these are not the only hot topics.  Please feel free to add your own (whether completely serious, in jest, or somewhere in between).

  1. Shifting marketing dollars to performance-based channels – email, paid search, affiliates, & search engine optimization (SEO).  The latter wouldn’t require much of an incremental investment if people simply adhered to the principles of good copywriting & building structurally sound web sites.  SEO is not that simple, but those 2 sure cover a lot.
  2. Realizing the rise in average cost-per-click on search engines was up higher than it should have been.
  3. Considering investing in things that will improve conversion, user experience, & customer service.
  4. Determining how to best reach customers on a more micro level (customized & more personal interactions)
  5. Asking you to do more with less.

If none of this is going on, I would say you are either extremely lucky or in big trouble.  The former because you (& your client) are then, somehow, isolated from the current economic factors.  The latter because your client is considering bringing things in-house or are talking to other, cheaper, agencies.  Or it could be because you simply suck…I know a few agencies that fit that bill.

As a Friday bonus, I’ve included a translation of the above for the cynics…

  1. The byproduct of performing your necessary due diligence.
  2. Digging a bit deeper to understand the cause of rising costs.
  3. What you should’ve been doing all along…how dare you treat your existing customers like commodities.
  4. Building & maintaining loyalty in an increasingly competitive space.
  5. What most like to call Doing Your Job.

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]]> http://brianbranca.com/2009/02/5-things-im-sure-your-clients-are-thinking-or-doing/feed/ 0 No Bailout Necessary http://brianbranca.com/2008/09/no-bailout-necessary/ http://brianbranca.com/2008/09/no-bailout-necessary/#comments Thu, 25 Sep 2008 04:24:16 +0000 brian http://brianbranca.com/?p=152 That is, unless you think posting links is, in effect, me bailing out on providing you fresh content.  These people have far more interesting things to say than I have in me at this moment.  Enjoy…

  • A New Marketing: Is Xbox Live a Social Network?
  • PsyBlog: Why Loud Music in Bars Increases Alcohol Consumption
  • Adland: The Microsoft Saga.  I wish Microsoft & Crispin would admit their use of Jerry Seinfeld was…well…dumb.
  • Logo Design Blog: A Tribute to the Work of Saul Bass.
  • Occam’s Razor: Conversion/ROI Attribution.  Great explanation along with video of the basics of cookies & tracking/recording data.  Like anyone will tell you though, there’s no one perfect answer.
  • Economist.com: The Secret Life of Words
  • Logic+Emotion: 10 Reasons to Stop Calling Yourself a Blogger.  I’ve NEVER liked the term; hardly ever refer to this site as one of those (see, I didn’t do it there either).
  • PRStore: Great tips on how to best set up your copywriter for success
  • Conversation Marketing: 10 SEO & Marketing-Friendly Title Tag Formulas
  • BC Dairy Foundation: Drink Milk.  I do; love it…especially chocolate milk for breakfast.

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