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Tag Archive for 'online-marketing'
Accountability: More than Just Numbers
Published by brian March 2nd, 2008 in Interactive Marketing. 3 CommentsRelated Posts
Retail Success in a Multi-channel World
Published by brian February 25th, 2008 in Multi-channel Retail. 1 CommentPublished in the February 2008 DMNews Essential Guide to Multi-channel Retail
Most retail executives know that shoppers online and off use multiple pathways to find their desired products or services and that this multi-channel consumer is loyal and spends more, more frequently. So why has multi-channel integration remained elusive for most retailers? Is it really that [...]
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Insight for a Successful Multi-channel Retail Marketing Strategy
Published by brian March 1st, 2007 in Multi-channel Retail. 1 CommentThere are many issues that need to be addressed when developing a multi-channel retail strategy. Because of the nature of the retail business and it’s convergence with ecommerce these questions will most likely touch multiple points of your business from operations to finance, IT, merchandising, fulfillment, marketing and across your organization. Keeping the lines of [...]
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