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Tag Archive for 'interactive-marketing'
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Help Us, Help You - Internally Selling Upward
Published by brian September 21st, 2008 in Advertising, Education, Interactive Marketing, Multi-channel Retail and Retail. 0 CommentsI should preface this by saying that unless you are productive & take initiative, no one is going to listen to anything you have to say. You may be right or have a great idea, but it will fall on deaf ears if people think you don’t know what you’re talking about.
This starts with your [...]
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Help Us, Help You - Getting Yourself Connected
Published by brian August 12th, 2008 in Advertising, Education, Interactive Marketing, Multi-channel Retail and Retail. 0 CommentsHow often do you or the people surrounding you talk about improving internal communication?
This is all about opening up the lines of communication with the people responsible for managing & executing what makes your business go. Consider them the gatekeepers of your success. Marketing initiatives often take a back seat in the ecommerce world; projects [...]
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Help Us, Help You
Published by brian August 5th, 2008 in Advertising, Education, Interactive Marketing, Multi-channel Retail and Retail. 1 CommentLike any relationship, the client/agency relationship has its ups & downs. Each side’s view of the partnership is mainly attributable to how they collaboratively face & overcome the challenges presented. Professionally, there isn’t much more satisfying than helping a client not only reach their goals, but exceed them. A big part of which is scoping properly & [...]
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Counterintuitive Decision Making
Published by brian April 19th, 2008 in Interactive Marketing. 0 CommentsDiagnosis: ROIrage
I did not coin this, but I wish I did because it is clever (thanks Matt). I think he was inspired by Logic + Emotion’s Top Ten Made Up Words of Web 3.0. If you’re not getting it; ROIrage is return-on-investment (ROI) combined with rage…get it? Kinda like ‘roid rage. [...]
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