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Tag Archive for 'interactive-advertising'
Help Us, Help You - Internally Selling Upward
Published by brian September 21st, 2008 in Advertising, Education, Interactive Marketing, Multi-channel Retail and Retail. 0 CommentsRelated Posts
Ten Ways to Piss Off Your Interactive Agency
Published by brian September 5th, 2008 in Agency Life. 4 CommentsBecause I think we can all do a little more to make our working relationships easier, here are some common things I’ve seen over the years. Of course, to be fair, I will publish a future post from the client’s perspective. Enjoy.
You say things like, “I’m the client, you’re the agency.” or “I’m not paying [...]
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Help Us, Help You - Getting Yourself Connected
Published by brian August 12th, 2008 in Advertising, Education, Interactive Marketing, Multi-channel Retail and Retail. 0 CommentsHow often do you or the people surrounding you talk about improving internal communication?
This is all about opening up the lines of communication with the people responsible for managing & executing what makes your business go. Consider them the gatekeepers of your success. Marketing initiatives often take a back seat in the ecommerce world; projects [...]
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Help Us, Help You
Published by brian August 5th, 2008 in Advertising, Education, Interactive Marketing, Multi-channel Retail and Retail. 1 CommentLike any relationship, the client/agency relationship has its ups & downs. Each side’s view of the partnership is mainly attributable to how they collaboratively face & overcome the challenges presented. Professionally, there isn’t much more satisfying than helping a client not only reach their goals, but exceed them. A big part of which is scoping properly & [...]
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Accountability: More than Just Numbers
Published by brian March 2nd, 2008 in Interactive Marketing. 3 CommentsIn order to be truly accountable and add measurable value to business objectives, we have to understand what counts. Relentlessly focusing on what counts at the minutiae detail level at every point can distract you from making larger, measurable gains. What might be deemed as a failure to tactically execute is often the result of [...]
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