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	<title>marketing in traffic by brian branca</title>
	<link>http://brianbranca.com</link>
	<description>Interactive Marketing &#38; Ecommerce Strategy</description>
	<lastBuildDate>Thu, 25 Feb 2010 03:06:42 +0000</lastBuildDate>
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		<title>Beat It, Jerk</title>
		<description><![CDATA[When I was a kid, I never wanted to let my younger brothers play with my toys.  It&#8217;s not that I was selfish &#38; wanted to keep them from having fun, it&#8217;s that I KNEW they would break shit.  But, because my parents insisted I share, I relented &#38; occasionally would come home from school [...]]]></description>
		<link>http://brianbranca.com/2010/02/beat-it-jerk/</link>
			</item>
	<item>
		<title>Ineptitude Wastes Everyone&#8217;s Time</title>
		<description><![CDATA[I fully subscribe to the saying that time is money.  Whether it&#8217;s billable hours or my own free time, in my world, time has a price that I value greatly.  I do not get the sense that everyone shares this point of view; at least not in any consistent manner.
I will be the first to [...]]]></description>
		<link>http://brianbranca.com/2010/01/ineptitude-wastes-everyones-time/</link>
			</item>
	<item>
		<title>A Smart Waste of Time</title>
		<description><![CDATA[It&#8217;s not like you&#8217;ve got anything else better to do&#8230;

Which URL Shortening Service Should You Use? -- Search Engine Land -- I thought everyone just picked what they thought looked/sounded the coolest.
URL Shorteners Are  Bad for Most of Us -- Joshua Schachter&#8217;s Blog -- Are they?  What do you think?  The only thing that bothers [...]]]></description>
		<link>http://brianbranca.com/2009/04/a-smart-waste-of-time/</link>
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		<title>Retailer Nexus &amp; The Advertising Tax</title>
		<description><![CDATA[There is an issue that is developing almost daily &#38; has passed a level where online retailers &#38; the publishers within their affiliate marketing programs can no longer ignore or act as innocent bystanders.  In 2008, the state of New York passed a bill that changes an online retailer&#8217;s taxable nexus to include states in [...]]]></description>
		<link>http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/</link>
			</item>
	<item>
		<title>5 Things I&#8217;m Sure Your Clients are Thinking or Doing</title>
		<description><![CDATA[While my main focus here is online retailers, I would venture to guess there are similarities for all online advertisers.  As always, there are exceptions to the rule, but these are not the only hot topics.  Please feel free to add your own (whether completely serious, in jest, or somewhere in between).

Shifting marketing dollars to [...]]]></description>
		<link>http://brianbranca.com/2009/02/5-things-im-sure-your-clients-are-thinking-or-doing/</link>
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		<title>Bad Email Marketing</title>
		<description><![CDATA[I, like most of you, did my fair share of online shopping this holiday season.  For me, professionally, these experiences are gold.   I get to see a wide variety of online retail marketing plans in action.  It also allows me to experience things from the customer&#8217;s perspective &#38; see how my clients measure up. This [...]]]></description>
		<link>http://brianbranca.com/2009/01/bad-email-marketing/</link>
			</item>
	<item>
		<title>Seven Things About Brian Branca</title>
		<description><![CDATA[Meme.  Such a funny word (rhymes with seem).  Do you know what it is?  Wikipedia defines meme as a unit or element of cultural ideas, symbols or practices that transmit from one mind to another through speech, gestures, rituals, or other imitable phenomenon. The term is derived from the Greek word mimema for mimic.  Memes [...]]]></description>
		<link>http://brianbranca.com/2008/12/seven-things-about-brian-branca/</link>
			</item>
	<item>
		<title>Now That You&#8217;ve Had Enough Turkey</title>
		<description><![CDATA[Chew on a little bit of this&#8230;

Google&#8217;s new keyword research tool -- 2 things immediately come to mind; great competitive research for my clients&#8217; paid search campaigns &#38; good info to help maximize current campaigns
10 Surefire Steps to Beating Blogger&#8217;s Block -- I don&#8217;t think creating link-heavy posts is one of them
Common Mistakes In Starting [...]]]></description>
		<link>http://brianbranca.com/2008/12/now-that-youve-had-enough-turkey/</link>
			</item>
	<item>
		<title>Evaluate the Proficiencies &amp; Deficiencies of Your Team</title>
		<description><![CDATA[The first part of this post poses a scenario I&#8217;m sure is all too familiar with just about anyone who has gotten to the managerial level.  When you are put in a position that lacks the necessary help to get your job done well, both from your team &#38; above, you are going to have [...]]]></description>
		<link>http://brianbranca.com/2008/11/evaluate-the-proficiencies-deficiencies-of-your-team/</link>
			</item>
	<item>
		<title>Use Geo-segmentation to Increase ROI</title>
		<description><![CDATA[Given the increasingly competitive cost-per-click environment in paid search, it&#8217;s becoming imperative that online retailers seek new ways to improve their return on investment.  Compared to this time last year, average CPCs are up 30%; I have some clients who are seeing 40% &#38; up.  Using a combination of automated bid management with qualitative data [...]]]></description>
		<link>http://brianbranca.com/2008/11/use-geo-segmentation-to-increase-roi/</link>
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