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Archive for the 'Interactive Marketing' Category
Counterintuitive Decision Making
Published by brian April 19th, 2008 in Interactive Marketing. 0 CommentsRelated Posts
The Worldwide Leader in Pissing Off Ad Networks
Published by brian March 24th, 2008 in Interactive Marketing. 0 CommentsESPN Turns Off Ad Nets to Protect Brand, Content
I’d bet there are some nervous ad sales managers & reps within ESPN’s interactive division. Assuming ESPN is going to beef up their sales staff & efforts, as well as commit the resources necessary to determine the true value of their content, this could be successful. Or, [...]
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Google: Our Beloved Frenemy
Published by brian March 12th, 2008 in Interactive Marketing. 0 CommentsGoogle Goes on Charm Offensive at AAAA
If the goal is to quell suspicions regarding the desire to cut agencies out of the picture, put the theory to practice. Call me a skeptic, but wouldn’t it make sense for Google to publicly announce it does not wish to disintermediate agencies? In terms of [...]
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Accountability: More than Just Numbers
Published by brian March 2nd, 2008 in Interactive Marketing. 3 CommentsIn order to be truly accountable and add measurable value to business objectives, we have to understand what counts. Relentlessly focusing on what counts at the minutiae detail level at every point can distract you from making larger, measurable gains. What might be deemed as a failure to tactically execute is often the result of [...]
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