Archive for the 'Interactive Agency' Category

The Job Search Begins

I am a firm believer that when one door closes, another (& possibly many more) opens.  That is why I embark on my job search with a lot of optimism & excitement.  I also feel a bit of comfort in the solidarity of getting laid off with 11 other people with whom I would love to work again. 

Before getting to specifics, if you are someone who is looking to hire or know of potential opportunities, please see the following link for a Word copy (right click, save as) of my resume.  You can also view my LinkedIn profile.

Ideally, my next job brings me further along the career path I have traveled while taking advantage of what I have learned.  I enjoy challenges of all types & a dynamic working atmosphere that demands accountability.  I am at my best when put in a leadership position that requires pulling together people & information.  A role that requires someone who is adept at multi-tasking & making intelligent decisions while being flexible & agile during urgent times would suit me just fine. 

Internet marketing planning, strategy, & goal setting are my forté.  Over the past nine years, I have worked within this space; from positioning & launching new products or retail categories to building & maintaining awareness around services, my background has allowed me to see things not everyone can.  Call it a bird’s-eye view combined with an understanding of the tactics & peripheral efforts necessary for efficient & effective execution.

My experience transcends the online world & I have hands-on experience in almost all of the following channels – Online Media, Paid Search, Social Media, Email, Affiliate - while possessing a solid data & analytics background (I’m kind of a numbers freak).

It should also be known that I do not view a job as just that.  I seek opportunities that fit my skill set & value being part of a team that makes positive contributions towards something bigger.  I am looking to extend my career & not simply work somewhere.

In hindsight this will be a blessing in disguise (thanks Lisa) & I look forward to hearing from & speaking with those interested in bringing me aboard.  You will not be disappointed!

Interactive Agency Competition

Competition is good; it drives us to provide better services & spurs creativity & profitable innovation. The importance of differentiating & establishing a competitive edge has never been more important in the interactive world. Agencies, large & small, are creating new revenue streams by eliminating weaknesses, identifying opportunities, & delivering competitive & holistic interactive services.

At the end of the day, we are simply trying to help our clients succeed. What is good for the client will be good for the agency, most of the time. Client needs have never been more obvious & voiced.

  • My customers are evolving. How do I communicate with them most effectively?
  • How do my customers’ interactions flow from online to offline?
  • What are my customers doing when not directly engaged with my brand, products, or services?
  • What’s the most effective way to attract & retain customers through the online channel?
  • How do I effectively measure return on marketing investment across not only online, but offline channels?
  • So what’s mobile & social networking all about? A hint on this one…no one knows, but that’s not necessarily a bad thing.

Fortunately these questions are forcing positive change within interactive advertising realm. Traditional online strategy & planning has become passé. In order for agencies to prosper we must help client & customer connect & remain engaged. The interactive medium will continue to grow in the face of current economic conditions. Perhaps not at the rates of growth we have seen over the past 10 years, but more people, young & old (Hi, Pop-pop), are going online & learning new ways to find things, interact with each other, your brand, & your products/ services. Showing clients how to make themselves accessible to the right people at the right time will give you an edge in an increasingly competitive marketplace.

Who’s ready to play?





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