Comments on: Retailer Nexus & The Advertising Tax http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/ Interactive Marketing & Ecommerce Strategy Wed, 10 Mar 2010 10:17:42 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Vivian A. Carey http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/comment-page-1/#comment-495 Vivian A. Carey Wed, 30 Dec 2009 17:18:49 +0000 http://brianbranca.com/?p=343#comment-495 Idon't know why but my browser doesn't show this page correctly...That said, Idon’t know why but my browser doesn’t show this page correctly…That said,

]]> By: A Smart Waste of Time | marketing in traffic by brian branca http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/comment-page-1/#comment-478 A Smart Waste of Time | marketing in traffic by brian branca Wed, 08 Apr 2009 00:39:23 +0000 http://brianbranca.com/?p=343#comment-478 [...] Archives « Retailer Nexus & The Advertising Tax [...] [...] Archives « Retailer Nexus & The Advertising Tax [...]

]]> By: brian http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/comment-page-1/#comment-469 brian Tue, 31 Mar 2009 03:29:01 +0000 http://brianbranca.com/?p=343#comment-469 Thanks Lisa. I think your billboard relation is spot on. If lawmakers saw it that way, they'd probably think such legislature is absurd. Regardless, it is hard for them to ignore whatever they calculate as potential revenue gained from such a tax. They are going to need to hear from a lot of us if we hope to sway them... Thanks Lisa. I think your billboard relation is spot on. If lawmakers saw it that way, they’d probably think such legislature is absurd. Regardless, it is hard for them to ignore whatever they calculate as potential revenue gained from such a tax. They are going to need to hear from a lot of us if we hope to sway them…

]]> By: Evan http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/comment-page-1/#comment-467 Evan Sun, 29 Mar 2009 15:51:34 +0000 http://brianbranca.com/?p=343#comment-467 Thanks for the updates, this is very thorough. Thank you! Thanks for the updates, this is very thorough. Thank you!

]]> By: lisariolo http://brianbranca.com/2009/03/retailer-nexus-and-the-advertising-tax/comment-page-1/#comment-466 lisariolo Sun, 29 Mar 2009 14:29:43 +0000 http://brianbranca.com/?p=343#comment-466 This is a great summary, Brian. This past week a couple more states have introduced similar bills. So it is important that everyone in all states (except maybe the four that don't have sales tax) get active and write letters in opposition of the legislation. I agree the term affiliate is misleading. I encourage everyone: this terminology was applied to an advertising model to help people better understand the pay-for-performance model. The businesses and individuals are no more local sales agents than a billboard along a state freeway. One last comment: in preparing for the passing of these laws an affiliate that is located in one of the states with the propsed bills should review which of their merchants are NOT in that state. If the merchant is not and decided to avoid nexus they may drop affiliates from that state. This is what happened with NY. The risk is especially high if the merchant does significant overall business in a given state and only receives limited affiliate traffic. Please, everyone that reads this, take the time to write a letter or sign a gruop letter or call or visit. Get involved now. We all need to come together on this one. This is a great summary, Brian. This past week a couple more states have introduced similar bills. So it is important that everyone in all states (except maybe the four that don’t have sales tax) get active and write letters in opposition of the legislation.

I agree the term affiliate is misleading. I encourage everyone: this terminology was applied to an advertising model to help people better understand the pay-for-performance model. The businesses and individuals are no more local sales agents than a billboard along a state freeway.

One last comment: in preparing for the passing of these laws an affiliate that is located in one of the states with the propsed bills should review which of their merchants are NOT in that state. If the merchant is not and decided to avoid nexus they may drop affiliates from that state. This is what happened with NY. The risk is especially high if the merchant does significant overall business in a given state and only receives limited affiliate traffic.

Please, everyone that reads this, take the time to write a letter or sign a gruop letter or call or visit. Get involved now. We all need to come together on this one.

]]>