MarketingVox posted this article – Confidence Up Among Americans, but Half to Chop Holiday Spending
Almost 44% of people in the United States are reporting that they’ll spend less during the holidays this year. Duh. What’s funny about this article is that it was written prior to all this bailout’s passing. I would venture to guess consumer confidence is on its way down. Either way, it is tough to get an accurate read of how much less people will be spending. If you’re like me, you may set a goal of spending less, but in the end you’re going to get what you think you need. Who doesn’t like giving good presents?
For those who work in ecommerce or interactive marketing, there’s no surprise this is going to be a very challenging holiday shopping season. Many retailers are reforecasting & adjusting their Q4 plans & goals in response to a down economy.
So what are your online marketing plans for the holidays? Where is your primary area of focus as it relates to driving incremental ecommerce sales? More people will be shopping online this year than last; the opportunity is there. I would love to know who is increasing budget or at least remaining on par with what they forecasted for the fiscal year.
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