<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Gas Prices Boosting Ecommerce?</title>
	<atom:link href="http://brianbranca.com/2008/07/gas-prices-boosting-ecommerce/feed/" rel="self" type="application/rss+xml" />
	<link>http://brianbranca.com/2008/07/gas-prices-boosting-ecommerce/</link>
	<description>Interactive Marketing &#38; Ecommerce Strategy</description>
	<lastBuildDate>Sat, 24 Jul 2010 12:27:56 -0700</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Jen A. Miller</title>
		<link>http://brianbranca.com/2008/07/gas-prices-boosting-ecommerce/comment-page-1/#comment-91</link>
		<dc:creator>Jen A. Miller</dc:creator>
		<pubDate>Fri, 25 Jul 2008 15:50:39 +0000</pubDate>
		<guid isPermaLink="false">http://brianbranca.com/?p=132#comment-91</guid>
		<description>I wrestled with this just yesterday. I had two options to buy new running shoes: Drive to a store and buy a new pair, or order a new pair on Zappos.com and wait until after the weekend -- a weekend with two scheduled runs -- to get the shoes from Zappos.com.

I wrestled with the decision and ended up going with Zappos.com. I didn&#039;t want to deal with the hassle and cost of driving. Part of the reason, too, is Zappos.com&#039;s customer service, which makes me trust them as a consumer, and I had a store credit. Plus, I buy the same pair of running shoes, so I didn&#039;t need to try anything on. If I&#039;d needed a new style, I would have gone to the store. The bonus: I was worried about not getting the shoes until Monday. Because I used a store credit, I got upgraded shipping. Ordered the sneakers at 5pm last night, they were at my house by 10:30 this morning.

But this is also the time of the year when I usually go to websites and shop the summer sales. I&#039;m not doing it this year given that the price of fuel and food is so high. I’m cutting back everywhere. The only reason I bought new shoes was because running shoes are the only thing I really spend on that isn’t food. I’ll hurt my knees otherwise. 

So it seems, like you, that I&#039;m not sold on this whole high gas prices will help ecommerce. Overall, I&#039;m spending less online.</description>
		<content:encoded><![CDATA[<p>I wrestled with this just yesterday. I had two options to buy new running shoes: Drive to a store and buy a new pair, or order a new pair on Zappos.com and wait until after the weekend &#8212; a weekend with two scheduled runs &#8212; to get the shoes from Zappos.com.</p>
<p>I wrestled with the decision and ended up going with Zappos.com. I didn&#8217;t want to deal with the hassle and cost of driving. Part of the reason, too, is Zappos.com&#8217;s customer service, which makes me trust them as a consumer, and I had a store credit. Plus, I buy the same pair of running shoes, so I didn&#8217;t need to try anything on. If I&#8217;d needed a new style, I would have gone to the store. The bonus: I was worried about not getting the shoes until Monday. Because I used a store credit, I got upgraded shipping. Ordered the sneakers at 5pm last night, they were at my house by 10:30 this morning.</p>
<p>But this is also the time of the year when I usually go to websites and shop the summer sales. I&#8217;m not doing it this year given that the price of fuel and food is so high. I’m cutting back everywhere. The only reason I bought new shoes was because running shoes are the only thing I really spend on that isn’t food. I’ll hurt my knees otherwise. </p>
<p>So it seems, like you, that I&#8217;m not sold on this whole high gas prices will help ecommerce. Overall, I&#8217;m spending less online.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
