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Or should I call it creditivity? Unsure what I’m talking about? I am merely combining credibility & creativity for the purpose of this discussion & certainly not trying to invent any kind of catchy jargon.
Matt McDonald published a quick & thought-provoking post last week. There is no shortage of voiced opinion within the digital realm. Combined with the numerous methods available to aggregate, view & share content, you basically get a lot of words thrown in your general direction all day, every day. It’s a challenge to digest everything let alone decipher it. Depending on your tolerance level, it can be quite difficult to accomplish either.
Let’s take a look at the definitions of both. As you can see, the two are certainly not co-dependent.
- Creativity: the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.
- Credibility: the quality, capability, or power to elicit belief.
If you are to believe that no ideas are truly original, potentially skewing one’s perception of creativity, then the argument can be made that more emphasis should be placed on credibility. When applied to business, leaders are looking for ideas that can make a positive impact with measured results. What is the likeliness an idea morphs into a tangible & valuable product or service?
This type of approach can handcuff the decision-making process. If you are not willing to take risks with creativity, is it possible to be innovative? How, then, would you achieve credible creativity?
Both have their own mutual exclusivity, but combined are more powerful. It’s a dizzying, circular argument; I am merely expressing my opinion. What’s yours?
“No ideas are truly original.” You’re right. But creativity comes in when you take an idea and make it relevant and interesting in your current world. It’s being right about it and not trying to spin a trend because you think it’s true; or trying to spin a trend because some PR person wants you to that makes you credible. At least from a journalist’s point of view…
A talented journalist at that!