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Archive for March, 2008
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Accountability: More than Just Numbers
Published by brian March 2nd, 2008 in Interactive Marketing. 3 CommentsIn order to be truly accountable and add measurable value to business objectives, we have to understand what counts. Relentlessly focusing on what counts at the minutiae detail level at every point can distract you from making larger, measurable gains. What might be deemed as a failure to tactically execute is often the result of [...]
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