Competition is good; it drives us to provide better services & spurs creativity & profitable innovation. The importance of differentiating & establishing a competitive edge has never been more important in the interactive world. Agencies, large & small, are creating new revenue streams by eliminating weaknesses, identifying opportunities, & delivering competitive & holistic interactive services.
At the end of the day, we are simply trying to help our clients succeed. What is good for the client will be good for the agency, most of the time. Client needs have never been more obvious & voiced.
- My customers are evolving. How do I communicate with them most effectively?
- How do my customers’ interactions flow from online to offline?
- What are my customers doing when not directly engaged with my brand, products, or services?
- What’s the most effective way to attract & retain customers through the online channel?
- How do I effectively measure return on marketing investment across not only online, but offline channels?
- So what’s mobile & social networking all about? A hint on this one…no one knows, but that’s not necessarily a bad thing.
Fortunately these questions are forcing positive change within interactive advertising realm. Traditional online strategy & planning has become passé. In order for agencies to prosper we must help client & customer connect & remain engaged. The interactive medium will continue to grow in the face of current economic conditions. Perhaps not at the rates of growth we have seen over the past 10 years, but more people, young & old (Hi, Pop-pop), are going online & learning new ways to find things, interact with each other, your brand, & your products/ services. Showing clients how to make themselves accessible to the right people at the right time will give you an edge in an increasingly competitive marketplace.
Who’s ready to play?
0 Responses to “Interactive Agency Competition”